India’s fashion scene is undergoing a quiet revolution — and it remains off the post-luxe catwalk. It is blossoming on styles from the streets, from Instagram feeds, and slow-fashion pop-ups. While the highlights still go to the international labels, a wave of indie fashion brands is slowly redefining being stylish, responsible, and culturally grounded.
These homegrown labels are defining style with the use of heritage craft, gender-fluid silhouettes, and conscious manufacture. These have recently started to set Bollywood fashion trends, with stars rejecting the cliché designer routes to something original and grounded.
Here are 10 Indian indie fashion brands that should be on your radar – and in your closet.
The Loom
Headquartered in Delhi with the idea of keeping the traditional Indian textiles alive with a modern sheen, The Loom offers handloom saris, chikankari kurtas, and fusion sets that find favour amongst our very own Bollywood stars Vidya Balan and Dia Mirza. Embarking upon themes of simple elegance and an aristocracy of quality, The Loom is an epitome of the slow fashion movement.
Bunaai
A Jaipur-based label that beautifully merges ethnic styles with contemporary fixes. Their splashy florals and free-flowing silhouettes have been showcased on numerous influencer feeds, and flashing their charm away on screens in light-hearted romcoms. It’s the name that comes to mind for semi-casual festive apparel.
House of Masaba
No list would be complete without Masaba Gupta’s wildly popular label. Loved for its quirky prints and bold colour palettes, House of Masaba bridges the gap between traditional silhouettes and modern design. It’s also a regular name in Bollywood fashion trends, with fans like Sonam Kapoor and Neena Gupta (Masaba’s mum!) sporting her pieces.
Jodi
Founded by two former fashion editors, Jodi brings hand-block printed clothing into the spotlight with fresh, eclectic designs. Their vibrant co-ord sets and relaxed fits make them a red carpet favourite for casual, earthy looks — think Radhika Apte or Kalki Koechlin vibes.
The Summer House
Minimalist, sustainable, and ultra-chic — The Summer House caters to the conscious dresser. Using organic fabrics and zero-waste processes, the brand has slowly made its way into the wardrobes of Bollywood’s more low-key style icons like Konkona Sen Sharma and Tillotama Shome.
Buna Studio
With its neutral palette, clean cuts, and soft cottons, Buna is all about calm, contemplative fashion. It’s perfect for the “artsy indie” crowd. A staple at film fests and screenings, it’s subtly shaping the more minimalist arm of Bollywood fashion trends.
Doh Tak Keh
Quirky, bold, and unapologetically fun — this Mumbai-based label has built a cult following with its kitschy prints and nostalgic aesthetic. Think rickshaw prints, desi snacks, and 90s pop culture references. A favourite for music videos and edgy shoots.
Torani
Torani’s emotional storytelling through design makes every piece feel like a memory. Inspired by Sindhi and Punjabi culture, the label’s dreamy saris and lehengas have been seen on Janhvi Kapoor and Kiara Advani. It’s where heritage meets high fashion.
B Label (by BOHECO)
This one’s for the eco-warriors. Made entirely with industrial hemp, B Label is sustainably setting new standards. Clean, gender-neutral silhouettes and breathable fabrics make it a quiet disruptor — a far cry from your average red carpet fare, yet increasingly visible in behind-the-scenes celebrity dressing.
InWeave
Affordable, experimental, and deeply rooted in Indian prints, InWeave offers everything from ikat tunics to quirky shrugs. It’s a favourite for costume designers working on indie films and web series, bringing regional textiles to the screen — and into the spotlight.
The influence of these indie labels goes far beyond fashion week — it’s about redefining identity through fabric, fit, and purpose. As Bollywood fashion trends shift toward authenticity and sustainability, stars are reaching for labels that tell a story.
The next time you spot a striking sari in a movie or a breezy kurta in an Instagram GRWM, don’t be surprised if it’s from one of these rising indie powerhouses. Because in the age of curated style, wearing local is not just cool — it’s iconic.
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